The Colgate Max White Toothbrush Medium is designed to provide effective cleaning for a brighter smile. This medium bristle toothbrush features advanced bristle technology that helps remove surface stains for whiter teeth. The medium bristles are gentle on the gums while effectively cleaning the teeth, reaching even the hard-to-reach areas in the mouth. With a comfortable grip handle, this toothbrush offers a superior brushing experience. The key active ingredients in this toothbrush include medium bristles that are specifically designed to remove stains and plaque efficiently. The mechanism of action involves the bristles reaching between teeth and along the gum line to remove debris and stains. The health benefits of using this toothbrush include improved oral hygiene, reduced plaque buildup, and a brighter smile. The texture of the bristles is soft yet effective, providing a comfortable brushing experience. The application involves gentle brushing in circular motions for two minutes, twice a day, for optimal results. The sensory experience includes a refreshing feeling after each use, leaving the mouth feeling clean and fresh.