L’Oréal Paris Elvive Colour Protect Antibrassiness Purple Shampoo is a luxurious shampoo designed to protect color-treated hair and neutralize unwanted brassiness. Enriched with purple pigments, this shampoo helps maintain the vibrancy of colored hair while combating brassiness for a cooler, more balanced tone. The formula is gentle on hair, leaving it feeling soft, smooth, and nourished. With regular use, this shampoo helps extend the life of your hair color and keeps it looking fresh and vibrant. Say goodbye to brassiness and hello to beautiful, salon-worthy hair with L’Oréal Paris Elvive Colour Protect Antibrassiness Purple Shampoo.