The L’Oréal Paris Elvive Shampoo for Color Protection is specially formulated to protect and enhance color-treated hair. Enriched with key active ingredients like antioxidants and UV filters, this shampoo helps maintain vibrant color while nourishing and strengthening the hair. Its gentle formula cleanses without stripping the hair of its natural oils, leaving it soft, smooth, and shiny. The creamy texture lathers up beautifully, providing a luxurious sensory experience with a fresh, invigorating fragrance. Suitable for all hair types, this shampoo is a must-have for those looking to preserve their hair color and keep it looking vibrant and healthy.