OGX Biotin & Keratin Therapy Shampoo is a strengthening shampoo specially formulated to repair and fortify damaged hair. Enriched with key ingredients like biotin and keratin, this shampoo works to strengthen strands from within, promoting healthier, more resilient hair. Biotin, a B-vitamin known for its hair-strengthening properties, helps improve the thickness and elasticity of hair, reducing breakage and promoting growth. Keratin, a protein that is a building block of hair, helps to repair damage, smooth the hair cuticle, and enhance shine. This luxurious shampoo not only cleanses the hair but also provides essential nutrients to support overall hair health. The creamy texture lathers richly, leaving hair feeling soft, smooth, and revitalized with a refreshing fragrance.