Rimmel London Stay Matte Liquid Lip Color is a revolutionary lipstick that combines intense color payoff with a lightweight, velvety texture a high-impact matte finish that lasts all day. With a mousse-like formula that glides on effortlessly, it provides bold pigmentation in a single swipe and dries to a comfortable, non-drying matte that resists fading, smudging, or transferring. Designed to be kiss-proof, waterproof, and touch-proof, this liquid lip color offers up to 12 hours of flawless wear, making it ideal for busy days, long nights, and everything in between.