L'Oreal Paris elvive color-vive violet mask 150ml the L'Oreal Paris elvive color-vive purple hair mask is an indispensable step in the hair care process. Give them a moment of rejuvenation and they will compensate you with their liveliness and beauty. Blonde or brown hair with highlights, blonde, parted or white hair, face the problem of unwanted yellow and orange tones with the elvive colour vive purple mask. Highlighted brunette, blonde, and Grey hair can become yellow and brassy over time.